Flippa Statistics By Revenue, Businesses, Country, Device And Social Media (2025)

Introduction

Flippa Statistics: Flippa is an online platform where people can buy and sell websites, apps, domains, and digital businesses. This article shares the latest statistics about Flippa and looks at how the platform performs. It covers important trends, like which types of websites are most commonly bought and sold, their typical prices, and the countries with the most users.

These statistics give potential buyers and sellers a better understanding of the market, helping them make informed choices. Whether you’re new to Flippa or an experienced investor, these numbers can provide valuable insight into the digital business world.

Editor’s Choice

• Flippa records approximately 1 million searches per month, indicating strong buyer interest.
• The platform facilitates around 425,000 AI-driven buyer matches weekly.
• In 2024, AI-related acquisitions accounted for over 30% of tech mergers and acquisitions.
• Software-as-a-Service (SaaS) businesses are valued at multiples ranging from 3x to 10x annual recurring revenue.
• Flippa publishes approximately 3,000 new listings monthly, averaging 100 new listings daily.
• Depending on the business’s price and category, listing fees range from USD 29 to USD 999.
• As of March 2024, 67% of listings are priced below USD 50,000, catering to many buyers.
• 8% of listings are e-commerce businesses, reflecting the platform’s focus.
• Over 300,000 digital assets have been sold on Flippa since its inception.
• Flippa’s estimated annual revenue exceeds USD 70 million, indicating a strong market presence.
• The platform has over 2 million buyers and investors globally.
• The average selling price is 3.03 times the monthly profit, with variations across business types.
• In April 2025, Flippa.com saw a 12.36% decrease in traffic compared to last month, with 1.3 million visits.
• Users from 193 countries engage with Flippa, highlighting its international appeal.

General Flippa Statistics

• Since its founding in 2009, Flippa has helped sell more than 300,000 domain names, websites, and online businesses worldwide.
• Over 12,000 websites and online businesses are sold annually on the platform.
• Domain name sales account for 7.5% of Flippa’s total transaction value.
• On average, businesses sold on the site are about 2.5 years old.
• According to Flippa statistics, over half of the successful listings are sold within 30 days.
• Website sales make up 50% of Flippa’s overall revenue.

(Source: firstsiteguide.com)

• The most expensive website sold on Flippa was Planetrx.com, which cost USD 1.2 million.
• The highest price ever paid for a domain name on Flippa was for StockPhoto.com, which sold for USD 250k with a buy-now price.
• Regarding Starter Sites, the most common search topics on Flippa are health, games, video, and travel.
• com has 145 employees. Last year, the company saw a slight decrease in its workforce, with a growth rate of -1%.

Key Features of Flippa

• Flippa offers many listings, including blogs, SaaS products, mobile apps, and eCommerce sites.
• The transparent auction process lets you view live bids, past sales data, and detailed business financials before making decisions.
• To help sellers price their businesses correctly, Flippa provides valuation tools, ensuring buyers find fair deals.
• Buyers can also use due diligence services to check a business’s financials, traffic, and other important factors.
• For secure payments, Flippa uses Escrow.com and offers legal help for more complicated transactions.

Flippa Revenue Statistics

• com is estimated to earn around USD 22.6 million annually.
• Each employee at Flippa contributes about USD 155,875 in revenue.
• The company has raised a total of USD 11 million in funding.

Price Range Distribution Between Flippa and Investors Club

Types of Businesses Listed on Flippa and Investors Club

• On Flippa, 51.8% of the listings are e-commerce businesses, while 28% are content sites.
• Flippa Statistics further show that SaaS businesses make up 8.1% of the market, and the remaining 12.1% are other types of businesses.
• Investors Club has 87.5% content sites, with only 12.5% dedicated to e-commerce.

Buyer Types for Different Deal Sizes on Flippa

• Companies and institutional investors buy 67% of deals over USD 1 million.
• Acquisition entrepreneurs and side hustlers buy 63% of deals between USD 250K and USD 1 million.
• Acquisition entrepreneurs and side hustlers purchase 84% of deals under USD 250 K.

The table below shows the types of buyers for deals above and below USD 1 million.

• Additionally, each buyer type has a preferred deal size, such as companies that prefer deals around USD 830,000.
• Furthermore, other favorable deals are followed by Entrepreneurs (USD 110,000) and Side Hustlers (USD 20,000).

Flippa Statistics by Different Types of Assets and Price Ranges

USD 250k+ Price Range:

• Content Site: Median: 2.4, Mean: 2.8, Highest: 5.9
• Ecommerce: Median: 2.3, Mean: 2.3, Highest: 3.7
• Marketplace: Median: 22.8, Mean: 22.8, Highest: 22.8
• SaaS: Median: 3.3, Mean: 3.6, Highest: 4.5
  Service Business: Median: 5.0, Mean: 5.0, Highest: 5.0

USD 50k to USD 250k Price Range:

• App: Median: 1.8, Mean: 2.1, Highest: 3.9
• Content Site: Median: 2.3, Mean: 2.4, Highest: 3.8
• E-commerce: Median: 1.6, Mean: 1.6, Highest: 4.4
• Marketplace: Median: 0.9, Mean: 0.9, Highest: 1.3
• New & Emerging: Median: 4.1, Mean: 4.1, Highest: 4.0
• SaaS: Median: 1.4, Mean: 1.7, Highest: 2.8
• Service Business: Median: 0.8, Mean: 0.9, Highest: 1.3

Under USD 50k Price Range:

• App: Median: 2.7, Mean: 7.1, Highest: 41.7
• Content Site: Median: 2.0, Mean: 4.1, Highest: 49.7
• E-commerce: Median: 0.2, Mean: 0.7, Highest: 33.3
• Marketplace: Median: 0.9, Mean: 3.4, Highest: 20.8
• New & Emerging: Median: 0.1, Mean: 0.7, Highest: 5.0
• SaaS: Median: 0.6, Mean: 2.9, Highest: 49.9
• Service Business: Median: 0.1, Mean: 1.0, Highest: 33.2

Flippa Statistics By Total Keyword Search Volume

Starter Sites Sold Statistics on Flippa

(Reference: firstsiteguide.com)

• Flippa Statistics further states that around 57% of Starter Sites are sold through negotiations after the auction ends.
• 9% are sold by bidding during the auction.
• 7% are bought immediately using the “Buy it Now” option.

Flippa Website Traffic Statistics

(Source: similarweb.com)

• As of April 2025, flippa.com had received 1.3 million visits, a 12.36% decrease from the previous month.
• The website’s bounce rate accounted for 39.07% in the same duration.
• com’s global ranking has dropped slightly from 31,314 to 32,126 in the past three months.
• Flippa has a global rank of #32,126, with 812 total visitors.
• In the United States, Flippa holds the #17,303 rank, with 1,051 visitors.

By Country

(Reference: similarweb.com)

• Flippa Statistics in April 2025 show that the United States accounted for 29.47% of the website’s total traffic, which has decreased by 9.15%.
• Over the same period, other countries showed these changes in total traffic: the United Kingdom: 8.79% (-19.16%), Pakistan: 8.61% (+17.16%), India: 8.27% (-21.37%), and Australia: 5.24% (-20.22%).
• Visitors from other countries accounted for about 39.62% of the traffic on flippa.com.

By Demographics

(Reference: similarweb.com)

• The audience of Flippa.com is made up of 63.33% men and 36.67% women
• Among Flippa website users, 29.68% are aged 25 to 34.
• In comparison, 21.64% are between 35 and 44 years old, while 15.01% are aged 45 to 54.
• Besides, only 14.92% of users are aged between 18 and 24, followed by 12.13% between 55 and 64 and 6.62% who are 65 years and above on flippa.com.

By Device

(Source: semrush.com)

• In March 2025, Flippa.com had 1.68 million visits, with visitors spending an average of 12 minutes and 55 seconds on the site.
• This was a 35.22% increase in traffic compared to February.
• On Flippa.com, 36.03% of visits come from desktops, while the remaining 63.97% are from mobile devices.

By Traffic Source

(Reference: similarweb.com)

• Flippa Statistics also show that in the last month, the biggest traffic source to Flippa.com came from direct visits, accounting for 56.84% of desktop traffic.
• The second-largest source was organic search, which drove 29.51% of the traffic.
• The website also gets traffic from other sources: 8.07% from paid searches, followed by 4.02% (referrals), 1.22% (social), 0.09% (mail), and 0.25% (display).

By Social Media Referral Statistics

(Reference: similarweb.com)

• According to Flippa Statistics, YouTube led in social media referrals, with a 49.78% share of total traffic.
• Facebook contributed 11.79%, and Reddit contributed 9.45% of traffic on flippa.com.
• LinkedIn captured 8.63% of Flippa shares, while WhatsApp overflow held a smaller share at 8.49%.
• Other social networks used by flippa.com made up about 11.86% of its total share.

Flippa Statistics: Pros and Cons

Conclusion

To summarise, Flippa is a fantastic platform for buying and selling online businesses. Whether you want to buy an established site or sell your own, it offers an easy and efficient way to connect with others. Flippa simplifies the process for newcomers and seasoned entrepreneurs with various listings and user-friendly tools.

Still, it’s crucial to thoroughly check any business you’re interested in to make sure it aligns with your goals and expectations. In the end, Flippa presents excellent opportunities in the online business world.